FB Consulting Food Beverage EU Germany

FB Consulting specialised in import and distribution

FOOD AND WINE CULTURE Consulting (FAWC) is an alliance of management consultants in the food, beverage, retail and hospitality sectors with headquarters in Heidelberg (Germany) and partner offices in Austria, Switzerland, France, Italy and England.

For more than thirty years, we have been successfully supporting startups, producers, retailers and HoReCa companies with strategic considerations, opening up new markets, product development and introducing growth and efficiency programs. With us, an entire industry comes together to envision solutions -, expand their regional or international market presence – and succeed in a dynamic market.

FAWC is flexible, fast and persistent, even with complicated project developments, and acts proactively even in changing markets. Our consultant colleagues have been working in the industry for many years and specialize in a specific field. Through our different focus areas and experience, we create concepts that are precisely tailored to the needs of our clients.

FAWC is part of the → CLATU Group (clatu.com)


Whether startup, family business, medium-sized company or corporate group – we know that every task is different and every customer is special. That’s why we don’t believe in standard solutions. We offer flexible, innovative and customized consulting concepts, tailored to your individual needs. No matter whether your company is one of the really big ones, a small one with big ideas or a startup. We know the European F&B markets and the changing consumer needs. Based on this, we examine outdated mindsets and develop product and marketing strategies that will give you new impetus, attract new target groups and increase your sales success.


FOOD AND WINE CULTURE is part of the → CLATU Group (clatu.com), a European alliance of consultants, experts, chefs, editors, sales professionals, designers, IT/digitalization specialists, trainers, and coaches who have joined forces. Our group includes the → CLATU Academy (lectures, seminars, workshops, coaching), → CLATU Startup (consulting and coaching for startups), → CLATU Solutions (market studies, sales team and complementary services) and → FB-EXPERTS.

Our in-house network FB-EXPERTS consists of experienced consultants for the F&B industry and its related sectors. From plant engineering to retail. Across all functional areas. From purchasing, production and product development, to sales and employee training, certifications and customs clearance, to food retailing and the final product range at the POS.

Our company headquarters are in Heidelberg, Germany (near Frankfurt). We work nationwide and internationally and have partner offices in Austria, Switzerland, Italy, France and England.

Competence That Pays Off

FB Consulting Food Beverage EU Germany and in-depth industry knowledge, technical skills, a positive “can do” attitude and our focus on strategic mega-trends and crisis prevention are what define us.

  • We increase exports, trade and growth. Since 1993.
  • We speak your language, B2B and B2C.
  • We are internationally experienced.
  • We understand and respect entrepreneurship because we are entrepreneurs ourselves.
  • Your added value: With us, you have the best food experts in the DACH region and Europe at your side!

Our customers expect careful analysis, impartial, expert advice and a fresh “outside” perspective to achieve rapid economic improvement. Based on our experience and expertise, we see ourselves as a source of inspiration, but also as a partner who brings together what belongs together in a specific situation for a specific time.

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Our people and network

30 F&B experts are making an impact

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Export to Europe

Bringing your products to the D-A-CH region,
France and the UK

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FB Consulting Food Beverage EU Germany