Identifying and developing new markets is a whole new game. This is where international market development strategies come into play. The first step into a new country is extremely difficult, but of central importance, because wrongly chosen partners or those with dubious business methods can very quickly and unfortunately also permanently destroy the company’s reputation in the targeted market. In order to save you from such a failure, we accompany you in the systematic development of foreign markets.
Questions and challenges you are going to face are: How do you convince new customers of your products? How do you create local appeal? How do you position yourself? What financial requirements do you need? Wich laws and regulatory compliances are you facing?
Most likely you will not be able to meet all these challenges with your domestic sales force. The traditional approach of creating a product and then distribute it in your domestic market falls short when it comes to a new competitive positioning. FOOD AND WINE CULTURE will help you to develop the right organizational and operational model in order to ensure return on investment when it comes to
- building competitive advantage with sound market intelligence
- finding a suitable channel strategy and new business partners
- defining your USP and apply the right brand positioning strategy to avoid misperceptions.
We are offering you a network of F&B experts, exemplary management expertise, premium contacts to Key Accounts and decision makers, advanced IT infrastructure and high transparency. Above all, it is our cultural know-how combined with our international experience, that will make us your best business partner and trusted advisor.
In a nutshell: In order to be successful, companies need to plan their international growth strategy in a targeted manner. A well developed business case and a successful market entry strategy will ensure the optimal and efficient use of your company resources. So when it comes to aligning your company strategically and tactically we should talk. Not only will you benefit from more than 30 years of international expertise – we also have the right resources and industry knowledge to help you get there.