FOOD AND BEVERAGE CONSULTING F&B CONSULTANTS GERMANY EUROPE

Our mission
We increase growth, trade and export
in the European food, wine and beverage industry.
Since 1993.
A Perfect Fit
TAILOR-MADE AND PROJECT-ORIENTED CONSULTING FOR
✔︎ FOOD & BEVERAGE COMPANIES
✔︎ F&B PRODUCERS
✔︎ EXPORTERS & RETAILERS
Whether startup, family business, medium-sized company or corporate group – we know that every task is different and every customer is special. That’s why we don’t believe in standard solutions. We offer flexible, innovative and customized consulting concepts, tailored to your individual needs.
No matter whether your company is one of the really big ones or a small one with big ideas.

Food and Beverage Consulting
UNPARALLELED EXPERTISE
‘FOOD AND WINE CULTURE’ is one of the most experienced consultancies for the F&B industry in Europe. For more than 30 years, we equip goal-minded individuals, business owners, and leaders of the world’s largest companies with the resources they need to accelerate their performance. As part of the CLATU Group, we also offer the full range of services required for the successful launch, repositioning or sales of food and beverages.
As a niche player in the large consultancy market, our strength is our specialisation in – and absolute passion for – one single industry. Our expertise is an added value for your success!

WE STAND AT YOUR SIDE TO DEVELOP
YOUR BUSINESS IN EUROPE
| Brand launch and marketing
| Market research and business intelligence
| Go-To-Market strategies
| Sales and key account management
| Services for import and export, trade show services
| Certifications, quality management, translations
| Training, lectures and workshops
Export to the EU
Your Gateway to New Markets
Discover the European food and beverage landscapes, gain insights into your competitors, strategically position your product, and initiate your sales journey.
While it’s possible to expand into a new market by establishing your in-house sales team, the most efficient approach often is to have a regional expert on site who understands the culture, knows the legal requirements, speaks the language and has already a valuable network of agents, distributors, brokers, or resellers.
To win them over, you must present a compelling narrative outlining why your product outperforms existing options and a clear vision of how they can increase their profitability by collaborating with you. We stand at your side to develop your food business in Germany, Austria, Switzerland, the Netherlands and the UK, France, Italy and Spain.

The №1 authority in European food consulting
35 EXPERTS AT YOUR SIDE
FOOD AND WINE CULTURE is part of the → CLATU Group (clatu.com), a European alliance of consultants, experts, chefs, editors, sales professionals, designers, IT/digitalization specialists, trainers, and coaches who have joined forces. Our group includes the → CLATU Academy (lectures, seminars, workshops, coaching), → CLATU Startup (consulting and coaching for startups), → CLATU Solutions (market studies, sales team and complementary services) and → FB-EXPERTS.
Our company headquarters are in Heidelberg, Germany (near Frankfurt). We work nationwide and internationally and have partner offices in Austria, Switzerland, Italy, France, the Netherlands and England.



TIME TO EXPAND
Taking your food business international
Restaurant and Gastronomy-Consulting
Food Service | Culinary Design
In addition to production, export and trade, we also advise on gastronomy, food service, and catering.
For food and beverage businesses that are successful in scaling up their operations and establishing a presence on a national scale, going international can seem like the next logical step. It’s an exciting prospect ripe with opportunity, and if growth has been steady so far, it’s easy to assume that success will carry over across borders.
Of course, the matter isn’t as simple as that. There are a host of additional considerations that come with becoming a global company. Assuming that your products will succeed with distinct new consumer bases can lead to resources and time being wasted if the proper steps aren’t taken to tailor the approach and optimize results given differing circumstances. The best way to ensure you establish a path to success is to partner with our team of hospitality experts. We understand restaurant business models in your target market and have a reputable network of contacts that can save you valuable time and money.
Whether you are planning a new opening, seeking fresh inspiration, require assistance with a turnaround, or wish to expand, our consultants hail from diverse backgrounds including fine dining, food service, coffee shops, food stores, catering, takeaway, and franchising. They possess an intimate understanding of the precise adjustments required. With a strategic mindset, 30 years of retail access, and direct knowledge of what buyers at REWE, EDEKA and Carrefour actually require — we get you to the shelf.
The value we
offer includes:
- Strategic Food and Beverage Consulting Germany EU
- Go2Market Strategies & Market Entry
- Valuable Industry Contacts
- Optimized & Lean Processes
- Customised Solutions
- Sustainable Added ValueFor Your Company
- Partner Offices in Germany, Austria, France, NL & UK
- We Work Exclusively In The Food & Beverage Industry
Which topics or services are you interested in?
CLICK ON ONE OF THE BOXES
CONTACT
Ready to Enter the European Market?
Schedule a free 30-minute strategy consultation with our market entry specialists. We’ll assess your product, target markets, and develop your optimal entry roadmap. No sales pressure. Just expert guidance based on 30 years of European market entry experience.
Get in touch and see how we can help you
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FOOD AND WINE CULTURE Consulting | Part of CLATU Group
30+ years | 500+ projects | Germany, France, UK, Netherlands, Spain
www.clatu.com | www.foodandwineculture.com

