F&B FOOD AND BEVERAGE CONSULTING2017-12-21T10:30:21+00:00

We help producers and retailers
to develop new markets, increase sales
and permanently attract more customers.

If you’re like most of our customers, you’re a successful producer, retailer or import/export company working in the food, coffee, vegetable oil or wine industry. You are committed to growing your business exponentially but need specialist support to reduce risks and open up new markets for you.

FOOD & WINE CULTURE is that kind of specialist.

A performance-oriented business that advocates sustainable, ethical food and wine production. We serve companies who want to

  • successfully attract more customers
  • widen their international customer base
  • find new producers or distributors
  • catch-up and professionalize their online marketing performance.

Our boutique consulting firm is based in Heidelberg, Germany, focussing on Germany, Switzerland and Austria (for international producers) and helping to enter the markets of America, Canada and Asia (for producers from the D-A-CH region).

Please kindly note:

Due to our current workload, we do not accept any new consulting assignments and we will only serve existing customers.
However, if you are searching for other consultants specializing in the field of organic F&B or the culinary trade we are happy to provide you with a list of trusted colleagues. Just drop us a short E-Mail to hello@foodandwineculture.com

If you don’t hunt,
you don’t catch the prey

Does this sound like you? Be honest:

  • Are you in search for new business or trade contacts?
  • Do you need a “short-cut” to know-how, knowledge and information that does not exist in your company?
  • Are you looking for extra horsepower or for an un-biased outside eye?
  • Do you wonder sometimes why your competitors are acquiring more and “better” customers?
  • Are you looking for an effective digital marketing strategy that works?
  • Would you like to develop your sales team into more confident, empowered, inspired and enthusiastic individuals?

If so, you’re not alone. Most entrepreneurs or company owners face these questions at some stage.

This is the moment when your awareness combines with a belief that you can use help from outside to move from where you are to where you want to be. Talk to the experts from FOOD AND WINE CULTURE who share their valuable experience related to the commercialization of products in the food and wine market.


The ideal partner for you

Passion for great products – from farming and f&b production, packaging and distribution, to retail and catering – and attention to detail are the ingredients of our success. Whether you are an ambitious farmer, a traditional wine maker, a wholesaler or an international import/export company  – with dedicated consulting services and a network that has grown over decades, we ensure growth and development of your company. Here is an overview of what we have to offer, along with a taste of what you can expect:

✔︎   30+ years of international experience
✔︎   Exclusively focused on the organic, food and wine trade
✔︎   Proven expertise in marketing, sales and business development 

✔︎   Top personal and direct contacts within the industry
✔︎   Get the performance of a large consulting firm on terms of a small company with reasonable fees
✔︎   Smart  and tailor made strategies
✔︎   Honest advice and transparency
✔︎   Fluent in English, German, Spanish and French


Cyriacus W. Schultze

Founder & CEO

Cyriacus Schultze is the founder of FOOD AND WINE CULTURE and has a substantial background in sales and marketing. He has worked in Europe, Asia, North- and South America as Sales and Marketing Director, Managing Director and CEO with producers, innovators and retailers helping them develop ideas and bring them to market cost effectively, expediently and successfully. With over 30 years expertise in the organic, food and wine industry and a proven track record for helping businesses achieve great results, Mr. Schultze and his colleagues are always in demand to identify strategies and solutions that lead toward results and growth. He is a long-standing member of the advisory board of Slow Food Germany, a publicist, blogger and public keynote speaker.

→ LinkedIn Profile

“Culture” is firmly anchored in our company name

To quench hunger and thirst: food and beverages are not only existential basic needs of human beings, but are also an act of culture on a global scale.
Food culture symbolizes the cultural affiliation of countries and individuals. The staging of a meal becomes an act of representation through customs, rituals or decoration, through preferences and taboos and thus to the representation of social and cultural identity.

Each country stands for a different consumer culture with its own dietary habits. Every food, every regional specialty and every wine has its own history and is therefore a cultural product developed over a thousand years. This culture, with its fascinating variety and natural individuality, is dedicated to our concept, communicates its social value, promotes nutritional education, and in this way contributes to a small part of the future of the food culture.  That is why the term “CULTURE” is firmly anchored in our company name and has  become our raison d’être. 

Got a question, a query, an issue or an idea? FOOD AND WINE CULTURE loves feedback. So please send us an email, use our → contact form or give us a call


 Guidance and expertise for the organic, food and wine industry

Höhenweg 33
D-69250 Schönau

+49 (0) 6228 913 9462