We help producers and retailers to expand their business, develop new markets, create value and maximize commercial results.

If you’re like most of our customers, you’re a successful producer, retailer or import/export company working in the food, beverage, coffee, tea, vegetable oil or wine industry. You are committed to growing your business exponentially but need specialist support to reduce risks and open up new markets for you.

FOOD & WINE CULTURE is that kind of specialist.

A boutique consulting firm and performance-oriented business that advocates sustainable, ethical and quality-oriented production. Our main focus is on the food and beverage industry. We help startups and small producers as well as established companies to develop feasible growth strategies, to realize innovation projects and support our partners in designing, validating, and scaling new business models.

We serve companies who want to

  • successfully attract more customers
  • widen their international customer base
  • find new producers or distributors
  • catch-up and professionalize their online marketing performance.

Our boutique consulting firm is based in Frankfurt and Heidelberg, focussing on Germany, Switzerland and Austria (for international producers) and helping to enter the markets of America, Canada and Asia (for producers from the D-A-CH region).


If you don’t hunt,
you don’t catch the prey

Does this sound like you? Be honest:

  • Are you in search for new business or trade contacts?
  • Do you need a “short-cut” to know-how, knowledge and information that does not exist in your company?
  • Are you looking for extra horsepower or for an un-biased outside eye?
  • Do you wonder sometimes why your competitors are acquiring more and „better“ customers?
  • Are you looking for an effective digital marketing strategy that works?
  • Would you like to develop your sales team into more confident, empowered, inspired and enthusiastic individuals?

If so, you’re not alone. Most entrepreneurs or company owners face these questions at some stage.

This is the moment when your awareness combines with a belief that you can use help from outside to move from where you are to where you want to be. Talk to the experts from FOOD AND WINE CULTURE who share their valuable experience related to the commercialization of products in the food and wine market.

International Business

Are you planning to conquer new markets with your products and expand your business? Let us share practical insights and consulting topics such as market entry, incorporation, cultural adaptation, strategic decision making, governance and operational optimization.


The ideal partner for you

There’s no place for old-style, boring and ineffective consulting with us. Passion for great products and attention to detail are the ingredients of our success. Whether you are an ambitious producer, a traditional wine maker, a wholesaler or an international import/export company  – with dedicated consulting services and a network that has grown over decades, we ensure growth and development of your company. Plus: There will be no senior partners shoving in trojan horses full of recent graduates. Limited, focused and high-impact interventions are what we aim for.

Here’s what makes us stand out: 

✔︎   30+ years of international experience
✔︎   Exclusively focused on the Food and Beverage market
✔︎   We won’t serve you the fish. Instead, we will teach you how to fish for yourself. To get there, we deliver you training programs, building blocks of methodology and top-notch executive coaching and consulting

✔︎   Top personal and direct contacts within the industry
✔︎   Get the performance of a large consulting firm on terms of a small company with reasonable fees
✔︎   Smart  and tailor made strategies
✔︎   We will mentor, coach and consult with the goal of becoming redundant as soon as possible
✔︎   Honest advice and transparency
✔︎   Fluent in English, German, Spanish and French


Cyriacus W. Schultze

Founder & Managing Director

Cyriacus „Cy“ Schultze is a German publicist, blogger, TEDx speaker, a long-standing member of the advisory board of Slow Food Germany and the Managing Director and founder of  FOOD AND WINE CULTURE Consulting. He has lived and worked in Europe, Asia, North- and South America with a substantial background as Head of Export, Managing Director and CEO in the F&B and hospitality industry. With over 30 years expertise and a proven track record for helping businesses achieve great results, Cyriacus Schultze and his colleagues are always in demand to identify strategies and solutions that lead toward results and growth.  He enjoys life with his wife of 25+ years and two sons, loves cooking with friends, vintage photography and – as a devoted ‚Amanjunkie‘ in addition to being a ‚Soneva addict‘ – travelling.

→ LinkedIn Profile

„Culture“ is firmly anchored in our company name

To quench hunger and thirst: food and beverages are not only existential basic needs of human beings, but are also an act of culture on a global scale.
Food culture symbolizes the cultural affiliation of countries and individuals. The staging of a meal becomes an act of representation through customs, rituals or decoration, through preferences and taboos and thus to the representation of social and cultural identity.

Each country stands for a different consumer culture with its own dietary habits. Every food, every regional specialty and every wine has its own history and is therefore a cultural product developed over a thousand years. This culture, with its fascinating variety and natural individuality, is dedicated to our concept, communicates its social value, promotes nutritional education, and in this way contributes to a small part of the future of the food culture.  That is why the term „CULTURE“ is firmly anchored in our company name and has  become our raison d’être. 

If you have any questions, we are available by phone or email. → contact form or give us a call

Strategic expertise for the F&B industry

60549 Frankfurt | Germany
+49 (0) 6228 913 9462